In a travel industry first, Tourism Philippines tapped guests from Facebook and Instagram to educate agents on the benefits of selling key destinations such as the Philippines using social media.
Hosted by Australian television presenter James Tobin from Channel 7’s Sunrise, the events took place in Brisbane, Sydney and Melbourne in April. Norjamin Delos Reyes, Tourism Attaché at Philippine Department of Tourism Australia and New Zealand, said, “We are delighted to host travel agents and key players in social media at our events. We hope this will assist agents in utilising these effective communication tools which we all use every day.”
A bonus offering for attending guests was a chance to be included in an upcoming ‘Mega Famil’ to experience the wondrous beauty of the Philippines.
ETB Travel News | April 2016