Multicultural Communities Influence Business

Australia has a large migrant population, with 49 per cent of residents having one parent born overseas. Understanding the role of these multicultural
communities (including international students and tourists) within Australia in driving demand for local products and services overseas, is useful.

For example, whether international students encourage their friends
and family overseas to buy Australian products.

The importance of multiculturalism for business is mainly recognised by businesses making their highest revenues in ASEAN, Hong Kong, China, Japan and India.

Extract from Highlights Report – Australia’s International Business Survey 2019
Austrade & Export Council of Australia

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